Wednesday, February 26, 2020
Using Evidence and Applying Relevant PR Concepts Essay
Using Evidence and Applying Relevant PR Concepts - Essay Example Hence, a strong level of dependency between the exposure of an organisation and its sales exist in the modern day context. It has often been studied in this context that if a company fails to effectively connect with the public interests, it shall also have to witness a significant maximization of its profits. Public relationship, in the modern day context includes various common activities in terms of communication with the employees, promoting an organisation through the receipt of awards, working with the media as well as addressing on-going issues in the conferences. In the modern day context, communication has been acting as the backbone of modern day PR strategies. As an example, the promotional tactics and strategies of the global beverage giant, Coca-Cola can be elaborated. Coca-Cola has been renowned as a brand which has been quite innovative in its PR initiatives. Recently, the company completed its 127 years of inception which was celebrated with extensive advertising campaigns throughout the globe, directly aiming at the enhancement of its brand recognition and customer loyalty. It currently operates in more than 200 countries and manufactures approximately 3500 products and more all over the world. The overall brand value of Coca-Cola is further recognised to be US$ 16 billion which further remarks that the organisation is an absolute profit making company. It strictly follows PR process which has apparently helped it to survive and maximize its sales in the increasingly competitive era of the 21st century. Focusing on its positive and n egative effects, the British Institute of Public Relations (BIPR) stated PR as ââ¬Å"the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publicsâ⬠. It ensures that not only organisations understand the public, but the targeted audiences are also capable of understanding the message conveyed through the process [1] (The Coca-Cola Company, 2013). Emphasising on this particular understanding, the paper intends to assess the PR strategies undertaken by Coca-Cola since the past 12 years on the basis of theoretical underpinnings and practical evidences as well. PR Strategies of Coca-Cola in Last Twelve Months When analysing the performance of the company since the recent 12 years, it can be apparently witnessed that Coca-Cola has been using a vibrant number of PR strategies to gain an increasing proportion of market share and thereby obtain a leadership position within the targeted market. Its recent PR strategie s include an ad campaign focussing on health issues, campaign against child obesity, makes soda personal and its sponsorship in some of the very famous television series all around the world. For instance, on the official website of American Idol, the name of the award has been specified as ââ¬Å"Coca-Cola & IDOLà ® prizesâ⬠. By sponsoring the shows like American Idol, Coca-Cola
Monday, February 10, 2020
Genogram Essay Example | Topics and Well Written Essays - 500 words
Genogram - Essay Example I became overweight as a child and still as an adult. However, my weight never impaired my abilities to function as I have always had many friends. My aunts and uncles on my fatherââ¬â¢s side exhibit symptoms of poor diet and low activity. Perhaps learning this behavior was modeling others in my family. Yet I have always considered myself to be a happy individual. This pattern was not something I notice until I performed a geneogram. My sister and I both had our first child at a young age. I believe genetics placed an increase stress on both of our pregnancies. My mother, sister and I all carry the gene that is associated with the development of sickle cell. My mother currently suffers from this disease. Knowing that this disease is present in the primarily females in my family brought an increased stress on both mine and my sisterââ¬â¢s pregnancies. My niece was later born suffering from sickle cell. My maternal grandparentââ¬â¢s first child died shortly after birth. However, the cause of death was never quite known in full. In further my stress levels were elevated during pregnancy as I had began my second year of college. During this time period I was told that my daughter suffered from Down syndrome. This was concluded through an ultrasound. Due to my religious background I decided that I would not participate in an amniocentesis test or terminate my pregnancy as this is what the doctor advised. A mira culous blessing occurred when I delivered my son via c-section to discover that he did not have down-syndrome, or any form of a disorder. Instead I had a healthy baby that was perhaps the greatest blessing in my life. Perhaps I am most thankful for the religious upbringing my family provided me. If it were not for these religious beliefs I may not have had the greatest blessing in my life, my son. Further examination of my geneogram demonstrates the strong genetic tendencies towards diabetes exhibited in my paternal genetic composition. The genetic tendencies
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